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Design Consulting | Better Realities

Design Consulting

We have experience developing original IP as well as working with licensed and/or franchise IP, from Titan Quest to the Ghost Recon and Rainbow Six series. Having worked on just about every platform (handhelds, consoles, PC’s, mobile) and at just about every scale (casual games to MMO’s), we can help identify problems and provide concrete solutions.

Objective Analysis

  • SWOT evaluations
  • Competitive differentiation
  • Triage and prioritizing issues

IP Development

  • Back story, world design, faction design
  •  Conflict arcs, campaign pacing, serializing content
  • Franchise planning, creating transmedia opportunities

Concept Development

  • Matching gameplay to thematics and vice-versa
  • Pitch preparation/vetting

Systems Design

  • Reinforcing core loops, player agency
  • Layering for extended engagement
  • Monetization systems

Content Design

  • Pacing analysis
  • Continuity checking
  • Event infrastructure and deployment

Best Practices

  • Establishing documentation to execution pipelines
  • Toolchain analysis and design
  • Integrating collaborative design approaches
  • Usability and playability testing


  • Designing readable data pipelines
  • Retention and monetization optimization
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A blog about engagement